Variable Data Printing (VDP) also known as Variable-Information Printing (VIP or VI).
It is a form of on-demand printing where elements such as text, graphics and images can be changed, or varied, from one printed piece to the next with information targeted specifically to the intended recipient.
You will achieve dramatic results in variable printing resulting in power to growth in ROI, expedite delivery of your message to market, improve customer relationships, build customer loyalty, do selective testing quickly and efficiently. Using personalized content in direct marketing produces incredible results.
Direct Marketing will improves response rate Increases average order size/value Grows repeat orders/retention. It will also expand overall revenue/profit Minimizes response time.